Privacy Policy

This policy is a working draft prepared for launch and should be reviewed by counsel before publication.

Who we are

Serene Bay Real Estate LLC ("Serene Bay", "we") is a licensed real estate advisory registered in Dubai, United Arab Emirates. This policy explains what personal data we collect through serene.com, why, and the rights you hold over it, under the EU and UK GDPR for our European and British visitors, and the UAE Personal Data Protection Law (PDPL) locally.

What we collect

What you give us. If you use the contact form: your name, email address, optional phone number, and your message. Nothing on this site requires an account.

What analytics collects. With your consent, and only with it, Google Analytics 4 records anonymised usage data (pages read, approximate region, device class). IP addresses are anonymised. If you decline the cookie notice, no analytics loads at all.

Third-party platforms. Where we introduce you to an independent specialist, a surveyor, mortgage advisor, letting agent or legal counsel, anything you share with them is governed by their own privacy terms, not ours. We pass on only what you ask us to pass on.

Why we process it

To answer the enquiry you sent. That is the whole of it. We do not build marketing lists, we do not sell data, and we do not contact you beyond replying to what you asked. This is both our legal basis (legitimate interest in answering you; consent for analytics) and our business model.

Retention

Enquiry correspondence is kept for as long as needed to serve the enquiry and meet UAE regulatory record-keeping requirements, then deleted. Analytics data follows Google Analytics' standard 14-month retention.

Your rights

You may request access to, correction of, or deletion of your personal data; object to processing; or withdraw consent at any time. Write to privacy@serene.com. EU and UK residents may also complain to their supervisory authority.

Transfers

Data you submit is processed in the UAE and, for analytics, by Google under its standard contractual clauses.

Changes

We will note the date of any revision at the top of this page.