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Serene
For overseas buyers

You are buying a building you cannot walk into.

Off-plan advisory across Dubai and Abu Dhabi. Salaried advisors, cross-developer comparison, and a relationship that outlasts the handover.

Who we work for

The customer the market serves worst.

Non-resident, investment-driven purchases are roughly 60–65% of all Dubai transactions. Almost every one of those buyers is managing a six- or seven-figure asset from thousands of kilometres away, in a construction and legal environment they do not live inside. That is the customer the market serves worst.

22%

India

17%

United Kingdom

14%

China

11%

Saudi Arabia

9%

Russia

Share of foreign buyers. Pakistan, Canada, France, Egypt and the US are also active.

Four things nobody is doing for you

Each of these has a stage in our value chain.

8.5 mo

Handover delays you hear about last

Around 40–50% of off-plan projects slip, averaging 8.5 months. Nobody is watching the site on your behalf.

Stage 4, construction monitoring

Day 1

A unit you cannot inspect

Independent snagging exists because the developer cannot credibly inspect its own work, and you are 4,000km away at sign-off.

Stage 5, independent snagging

35–40%

Non-resident lending is a different sport

Higher down payments, LTV capped near 50% for off-plan, full income documentation. Not something to navigate via a cold introduction.

Stage 8, mortgage and refinance

30 days

An exit with an expiry date

Assignment means developer approval, Form F, an NOC that expires in 30 days and an Oqood transfer at a trustee office. Easy to get wrong from abroad.

Stage 9, resale and exit

On your schedule

We answer when you ask. We never call because a quarter is closing.

Tell us your city and your hours. Every conversation is booked, not sprung, which also happens to sit on the right side of the UAE's Do Not Call Registry rules, where a lot of the market currently does not.

A warm living room in natural light
Request a conversation

We will not call you unless you ask us to.

Tell us what you are trying to achieve. An advisor replies in your preferred channel, in your hours, with no obligation and no follow-up sequence.

You will not be added to a calling list. Ever.